March 29th, 2010
Whitney sent us an email and here is what he had to say:
So I’m in the local grocery store grabbing a sandwich for lunch. On my way to checkout, I pass a cooler full of water. Inside I see a few different types, but one sticks out: Blueberry Sport OWATER. I think to myself, “I’m going to buy this and be disappointed… it’s going to be one of those flavored waters that is either sickeningly sweet or grossly not sweet enough.”
Boy, was I wrong.
After tasting it, I couldn’t believe my mouth. FINALLY a sports drink that doesn’t make me feel gross after drinking it. I’ve been an athlete all my life played at the Division I level in the NCAA. I’ve been pushed to my limits and needed to replenish, both in games and practice. The goto “sports drinks” available always had to be watered down. We had a formula on my team: pour half out, fill with water, shake. I don’t need to do that anymore.
I LOVE OWATER.
On top of all of that, it tastes like REAL blueberries. The aftertaste would make one think that they just popped a couple of blueberries in their mouth. Nothing tastes processed or fake, it simply tastes like blueberry-infused water with the perfect amount of sweetness.
So thank you, OWATER. I purchased one bottle today with my lunch and went back tonight on my way home from work to pick up a couple of more. I hope your brand name will be plastered everywhere soon enough, right on top of VitaminWater!
December 16th, 2009
I work for OWATER and I travel a lot. People ask me all the time what I do for owater and I don’t think I have ever answered this question the same way twice. But it recently occurred to me that I may have invented a new title for my job: I’m an owater adventurer. And I may have the best job in the world.
Does this mean that I lunge off skyscrapers with an OWATER parachute? Nope. Do I summit Himalyan peaks to capture photos of an OWATER banner at the top and share it with our fans worldwide? Not really. These things will only happen after OWATER climbs to the top of the sports drink category and money is oozing out of our budget and my boss will agree that all of these things are good for the brand. But until then, I incorporate some more conventional tactics into my daily routine, like sales and marketing. Which is fine by me – I love working as a sales guy, but it is the combination of sales and adventure that keeps me going strong.
I travel the country in search of opportunities to grow our brand. I open new accounts, pour samples to new customers in existing accounts, find prominent shelf space in Whole Foods, hand out bottles at running races, and work with our distributors to build relationships and raise awareness. I have traveled from coast to coast and many places in between. Right now I am in Chattanooga, Tennessee. Did you know that they had the worst air quality in the country in the 60’s? Or that it was the origin of the infamous Trail of Tears?
This little section of our new blog is my attempt to capture and share some of the fun and adventures that I have on the road. I work hard when I travel but I always make time for fun. Today I am going to visit all of our new Bi Lo stores in here in Chattanooga, and then I am going to a grand opening party at an Earth Fare market to pour samples. Afterwards, I will embark on a daily travel ritual – finding the nearest brewpub with the hoppiest, tastiest IPA around.
Stay tuned! I’ve got some great stories to share…