Tom First, or "Firsty" as we call him, is sports and fitness obsessed. If he's not pushing people around on the basketball court, he's doing laps in the pool. And when he's not out there playing, he's talking about sports. Baseball, football, basketball - you name it, he loves it. So it's no big surprise that this former Nantucket Nectars' "Juice Guy" would set his sights on making a healthier fitness drink. He started with two employees back in 2004. Today, there are nearly 50 of us, and our drinks can be found in stores nation-wide.