Peter is an adventure chaser - whether it's jumping out of planes, competing in triathlons, or any one of his other far flung life pursuits. Our pr director, amy, first met Peter when she logged onto the brilliant, free web service he founded called HARO helpareporter.com. She sent him some bottles of owater as a thank you, and he loved it. Peter's adventurous spirit and optimistic view of the world is so fun and inspiring, and when our label project began we couldn't resist asking him to be a part of it.